Be taught all concerning the relaunch of Beautycounter as COUNTER, together with which skincare favorites are coming again (and what’s NOT returning), plus NEW merchandise you received’t wish to miss!
Should you’ve been questioning when Beautycounter is coming again – I’ve obtained solutions!
After nearly a 12 months of uncertainty because of the sudden closure of the unique Beautycounter enterprise, they’ve returned – however this time as COUNTER!!!
As somebody who personally liked the Beautycounter mission and merchandise (and offered plenty of merchandise to you guys as a advisor), I’m thrilled that they’re again!
At Aware Momma we solely endorse merchandise we’ve personally researched, examined, and truthfully love. We might obtain commissions from affiliate hyperlinks on this article together with Amazon Associates. Full Disclosure
Beautycounter is Now COUNTER
Why did Beautycounter change their title to COUNTER?
When founder Gregg Renfrew determined to purchase again the enterprise from chapter, she knew that as a way to achieve success, the corporate needed to be reimagined.
Whereas she needed to stay true to the unique mission (getting safer magnificence merchandise into the fingers of everybody), she knew that the idea of “clear magnificence” had been diluted over time and had grow to be extra of a buzzword than a real definition.
With COUNTER, the emphasis is on going counter to business norms. They plan to take steps to determine a definitive customary for clear magnificence, whereas preserving well being, security, folks, and the planet on the forefront.
Which Unique Beautycounter Merchandise are Coming Again?
One factor Gregg talked about once I heard her converse in Minneapolis not too long ago, is that over 90% of their income got here from solely 50 (out of 245) merchandise. So it made sense to downsize.
Belief me, I used to be holding my breath ready to seek out out which merchandise made the minimize – and I used to be relieved to see that the majority of my favorites are coming again.
The brand new lineup contains the Countertime line (for age-intelligent skincare) and a revised model of the Countermatch line, now known as CounterGlow (with superior hydration know-how).
You’ll additionally discover fan favorites just like the All Vivid Vitamin C Serum, Brightening Facial Oil, Lotus Glow Cleaning Balm and In a single day Resurfacing Peel.
The Day by day Sheer Protection Sunscreen is making a comeback, as will Dew Pores and skin, Pores and skin Twin Featherlight Basis and the Sheer Genius Conditioning Lipstick.
No different make-up gadgets made it into this primary spherical of merchandise, however we’ve been promised that extra goodies are within the works (finger’s crossed for the return of Past Gloss lip gloss and Lid Glow cream eye shadow!)
Additionally hoping to see the Mighty Plump Ceramide Water Cream make a return sooner or later – it was certainly one of my favourite Beautycounter moisturizers!
What NEW Merchandise Will COUNTER Carry?
We obtained a sneak peek into among the model NEW merchandise within the COUNTER line they usually sound actually nice. I’ve obtained a couple of on order and I can’t wait to attempt them!
COUNTER FAQs
Is COUNTER a Marketing consultant Led Enterprise Mannequin?
The brief reply is NO!
COUNTER’s simplified enterprise mannequin permits for model companions (like me!) to earn a fee for serving to to teach folks (such as you!) concerning the model and merchandise!
I’m not a advisor and the enterprise is just not a pyramid scheme or MLM (multi-level advertising and marketing) mannequin.
Will COUNTER be Bought at Ulta, Goal or Amazon?
No, COUNTER is not going to be offered at Ulta or Goal shops or accessible on Amazon. At the moment, all buying have to be performed via the Counter.com web site as they don’t have any different retail companions.
Can I get FREE SHIPPING?
One of many superior adjustments that COUNTER has made is to supply FREE SHIPPING on all orders of $50+. I used to be significantly glad to listen to this as a result of paying for delivery is usually a deterrent.
Is there a Loyalty Program?
YES! And guess what? It’s FREE to affix for all prospects! For every $200 you spend, you’ll get a $15 product credit score – how enjoyable is that? Plus one thing particular to your birthday. 🎂
Which Beautycounter Merchandise are NOT Coming Again?
At the moment, the next merchandise don’t seem like coming again as a part of the brand new COUNTER model. However keep tuned as a result of new merchandise will probably be launched commonly!
- Haircare merchandise
- Sunscreen for physique
- CounterStart line
- CounterControl line (apart from Clear Pore Cleanser)
- Mirror Impact merchandise (apart from the In a single day Resurfacing Peel)
- Most make-up merchandise (blush, eyeshadow, mascara and many others…)
- Clear Deo deodorant
Are you excited concerning the launch of COUNTER? Let me know your ideas!
